Picture this. You were finally able to start a skin care routine. We're not talking about just a face wash. We're talking about a basic skin care regime that consists of washing, toning and moisturizing. With that basic routine, you'll probably clear up a few blemishes, tighten your face up a little or even add some much needed hydration back into your skin. That is a great first step!

This article is dedicated to the people out there who are looking to take their skin routine to the next level (or to the ones that will chose to graduate to it once they read why they should).

Ready? Ok, now picture this. You bump it up a little. You hear about these products that are out there. These products that are made for you. For your specific skin type. Fully customizable to you and your epidermis. These products not only target and treat a vast majority of skin issues such as acne, fine lines and wrinkles, shiny or oily skin,  skin congestion, reducing red or even those dark spots you hate so much.  Serums can also assist in preventing these issues from happening  in the first place leaving you with a bright, smooth and even complexion. Serums produce the kind of complexion that requires #nofilter.

There are products out there that do that? Absolutely! What we're talking about here are serums. These light weight serums have been around for decades and are the perfect way to take your skin care routine from basic to brilliant!

There are serums for your face, for your body and even for your hair. One could say that it may become very overwhelming to chose the right one so to keep it simple, here are a few tips to help:

1. First things first, use a professional line. If you are going to invest in your skin, you should do it with a company who has tried it, tested it and is respected in the skin care industry.

2. Unsure which one to buy? Ask. If you go on to the company's website, there should be contact information on how to reach out to them and ask your questions. They might even hook you up with a local professional to reach out to to give you a consultation and recommendation. If the company doesn't have that option, just reach out to a local skin care professional and get their recommendation.

3. Spend the money. Yes, the saying "you get what you pay for" is 100% true with skin care. While serums can be a bit more expensive, they are worth every penny. The targeted treatments will make all the difference in your skin care routine. As I said above, from basic to brilliant! 

Remember what we are shooting for here, #nofilter. Commit to it. Commit to using the serums regularly as recommended. Make sure you know when and how to use them. It's very common to use one serum during the day and one serum at night to correct or prevent things. Whatever you do, use them correctly and make sure you stick to it!

The other question you might have is how long do I have to use them for? It depends on a variety of different factors with one of the main ones being how long it takes your skin to do a complete cell turnover. In other words, your commitment should be over a month, at least. Serums are continual products so you need to use them regularly if you want to see results. To sum it up, professional serums are the most concentrated form of skin care and will produce amazing results if used correctly. Don't believe us? Try it and find out.

LEONA BAISLEY: Having been licensed esthetician for over 8 years, Leona has worked for a variety of spas and wax only salons. She is passionate about skin care, waxing and education for both the professional and the client. She has over 4 years of wax training experience for large organizations and is in the beginning stages of creating her own education classes that will help licensed estheticians and cosmetologists grow their businesses and compete with the top professionals in the industry.