Everyone is always talking about serums, but what exactly are they and why should you be using them?  

Serums are more advanced, concentrated formulations that address specific skin care needs.  They should be used after a cleanser and toner and before a moisturizer. Serums are meant to be lightly patted into the area being treated. Let them absorb for a minute or two before following with a moisturizer.

Serums can be pricey - are they worth it?  Yes!! And here is why!

1. Serums have a smaller molecular structure which makes them absorb into your skin deeper and quicker.
2. Serums do not use fillers, such as oils, to allow for a quicker and deeper absorption. It’s the concentration of active ingredients that make them such a powerhouse.
3. Ailments can be directly targeted. Most of us have combination skin, serums allow you to treat exactly the spot that needs attention.
4. Serums gives you that “extra mile” in your daily routine in the ever-ending quest for healthy skin. They contain very advanced, scientifically derived ingredients for immediate results.
5. Certain serums can be used as a makeup primer, to help smooth the application of a foundation.
6. Since serums absorb faster, they do not leave a “barrier” atop the skin, like a moisturizer does. This can lead to fewer breakouts!
7. Most serums consistently hydrate your skin - weather you are treating acne or wrinkles, the ingredients in a serum treat and moisturize at the same time.
8. Results come quicker when using a potent serum supported by a quality cleanser, toner and moisturizer.
9. If you are looking to treat dry, dull skin - moisturizers by themselves aren’t going to do the trick.  Moisturizers sit on top of the skin, absorb slower and provide a protective barrier. Which is why they work so great in conjunction with a serum.
10. If you treat your skin to peels, lasers treatments or other invasive exfoliating treatments, serums are the fastest and most effective way to rebuild strong skin.  If we take off, we must put back in for healthy skin. As we age, our skin cells do not reproduce as fast, which is why using a potent serum to replenish what we have taken away is so important.
11. A little goes a long way.  Use in the morning and at night, however, if you are using a retinol cream at night - don’t use your serum.

Whether you are treating age spots, dry skin, acne skin, let active ingredient serums do the job for you!   

For more information on serums and our line of Serumology, tune in to our Facebook Live today at 3:00EST/12:00PST.

Erin Madson is co-owner of Amber Products and 5MK. 
She has been in the spa industry for over 20 years.  
Erin heads education, innovation and sales with her
husband, Mark Madson.